top of page
Mask group.png
Main screen.png
iPhone 15.png

Project

Logo.jpg

User retention

Currently resigning Living Proof’s website focusing on improving the product description page with an aim to increase the product discovery to purchase conversion rates.

Our design team is currently utilising methods like user interviews, heuristic evaluation, competitive analysis to brainstorm strong UX strategies to implement in the customer’s user journey with an aim to improve the conversion rate for Living Proof's website.

Info

Role

Product Designer
UX Researcher

Sponsors

Nancy Rasche, Purdue University
Inge, Living Proof
Somebody, Living Proof

Duration

4 months

Project brief

Living Proof is a Boston based company that manufactures shampoos. After 5 years of a dash success, they are now looking to redesign their website with an aim to better guide their customers to learn more about the benefits of their products and guide their exploration to a successful purchase. As a scientific brand, they value their ingredients and consider it as a strong USP and want to surface their brand message throughout the customer’s purchase process.

Coming soon...

bottom of page